The Entraction Poker Network, formerly known as the B2B Network, was launched in 2002 as a developer and provider of proprietary software platforms for online poker and other internet-based gaming technologies. Combining the knowledge both avant-garde programmers and professional poker players, Entraction has devised a highly advanced, progressive poker platform that is complete with all of the latest, cutting-edge feature, speed and functionality.

The Entraction Poker Network started out as a concept design in early 2000, launched in 2002 under the trademark "B2B". A deal struck between B2B and one of the larger betting companies in Europe put the company on the online poker radar in late 2004, instantly taking on the position of 10th largest online poker network. That prominence remained current until 2006, when the same notable betting company was acquisitioned and left B2B for another online poker network.

In an effort to regain its former popularity, the management team sat down in December of 2007 and came up with an agenda to facilitate further progression of the company. The first order of business was to rebrand itself. B2B established the Entraction Network to divide the software development side of the company from the online poker network.

The aggregation of the Entraction Network was a phenomenal success, and within the first two months a dozen online poker sites signed on with Entraction. The network became even more intriguing to online poker fans when they introduced 32 Card Draw in mid-2008, a popular poker game in Italy.

Another 2008 presentation was the European Masters of Poker, an exclusive tournament series hosted by members of the Entraction Network that gives amateur online poker players a the chance to compete for the title of European Master of Poker via reasonable buy-ins that the casual player can afford.