Antonio "The Magician" Esfandiari has signed a new sponsorship deal with ambitious poker clothing line 3Bet Clothing.

The company was founded by two poker playing fashion professionals, who have a combined 25 years of experience in the fashion industry.

The two's latest endeavor focuses exclusively on poker players, and has quickly gained a following among some of the game's top pros.

"I had my eye on 3Bet for a few months, but when I saw their product in person at the start of the WSOP, I knew I had to get involved," said Esfandiari after announcing the sponsorship deal.

"Poker is in dire need of a clothing line that is both stylish and comfortable, and I was such an instant fan of what 3Bet is doing as a company that I came on board as an owner even before the One Drop tournament started," he added.

The company has also snatched up a number of other high profile pros, including Brian Rast, who like Esfandiari played the One Drop final table.

"With 3Bet's team of playing pros and the experience of the clothing industry that the founder bring to the table, 3Bet will become the premier non-gaming name in the poker world," Rast proclaimed, according to Pokernews.

Apart from Rast and Esfandiari, the 3Bet team now consists of Jonathan Little, Greg Mueller, David Sands, Scott Clemets, and John Phan.