PKR, the world's leading 3D online poker room, has announced the launch of a new Italian poker site, targeted exclusively at the booming Italian online poker market.

PKR.it will launch with a segregated Italian player pool in accordance with Italian law, and will be operating with a new license, issued by Italian regulators AAMS.

PKR already operates with licenses from both the Alderney Gambling Control Commission and the UK Gambling Commission, as well as in France with a license issued by ARJEL.

The venture into the Italian market comes after Italian traffic numbers have been surging throughout the last year's time following the addition of cash games to Italian poker sites.

Originally, only tournament play had been allowed on the ring-fenced Italian poker sites, but in July 2011 legislation was changed to allow cash games, too.

The addition of the popular cash games came with limitations on deposits and limits, but has been a huge success nonetheless.

According to Pokerfuse, the market in Italy now counts for a full 10% of the global cash game traffic.

The expansion into Italy will mark yet another ambitious move from PKR, who has been busy building its online presence and adding new high profile players to its pro team throughout the past 12 months.

The biggest addition was undoubtedly Triple Crown winner Jack Cody, who was signed as the site's newest star earlier this year.