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Playtech gears up for global markets with new partnerships
Playtech has announced a handful of new partnerships that will help the company gain improved positions in a number of national markets around the globe. The company also revealed to be in talks with new U.S. partners.
Software developer Playtech on Tuesday revealed a handful of new developments within the company, including partnerships that will help position Playtech for new online gambling regulation in a number of national markets.

The announcements were made as Playtech presented its financial results from the fourth quarter of 2011, Pokernews.com reported.

Besides the financial report, Playtech also announced to have entered into a 49.99 percent joint venture with Gauseimann, the company behind German slot machine business Merkur.

The partnership has been formed as Germany prepares itself for the introduction of new regulation in 15 of 16 Bundesländer, with Schleswig-Holstein being the only federal state to opt out of proposed new legislation.

Playtech also announced to have bought UK sportsbook developer Geneity for £11 million, as well as the company has entered a partnership with Australian resort and casino operator Peermont.

As it is the case with the German joint venture, the 50-50 partnership will serve to position the company in the face of new regulations on the Australian online gambling market.

Addtionally, Playtech CEO Mor Weizer also revealed that his company is currently in talks with a number of potential U.S. partners as it prepares for an imminent liberalization of the American online gambling market.

"We have lots of potential customers that approached us or that we approached that would like to have us as their supplier of online gaming products when the market opens up," Meizer told Reuters yesterday about the prospects of his company entering the U.S. online gambling space.
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By David Michael Barnwell
Poker.org News Editor
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