Zynga has confirmed that the social gaming developer is ready to enter the real-money gaming market with a new range of offers. Zynga's games will come to regulated markets in 2013, the company says.
Zynga has confirmed that the company is ready to enter the real-money gaming market after having focused on free-to-play games for years.
The announcement was made by company CEO Mark Pincus and comes immediately after Zynga confirmed to be in talks with potential software suppliers for a new gambling platform.
Zynga has long been reported to be actively planning a real-money launch, but this week Pincus finally confirmed the rumors and said that his company are looking to begin offering the games already in "the first half of 2013."
"What we've said, and that we have to announce today, is that we have our first products in development and that we intend to release them in markets that are regulated and open, subject to our getting licensing," Pincus said according to
Venture Beat.
In other words this means that Zynga will be looking to expand its current offering outside the U.S. initially, focusing on regulated markets in for instance Europe.
Zynga earlier this year also launched its own separate online gaming platform, allowing the company to offer games outside the Facebook domain.
It is thought this stand-alone platform will make up the backbone of Zynga's real-money gaming venture once the project is finally launched.