The rapidly growing PowerPoker was born out of a relationship between online poker players and experts in the field of marketing. The result has been an ambitious promotional campaign primarily focused around the high-rolling Finnish poker pro, Ilari "Ziigmund" Sahamies.

Based in Malta, PowerPoker is a part of the Cake Poker Network, and is open to US players. Unlike most online poker rooms that maintain a concentrated focus on No Limit Texas Hold'em when it comes to promotional poker tournaments and online events, PowerPoker has shifted the spotlight to the increasingly popular Omaha poker variants.

Members of PowerPoker will find Ilari "Ziigmund" Sahamies playing the online cash games at PowerPoker, as well as in many of the PowerPoker tournaments. While "Ziigmund" is best known for playing the highest stakes available, he can also be found at the low and middle limit PowerPoker game tables, or anywhere that the actions suits him.

A first deposit bonus match of 110%, up to $600, is automatically available to all players upon making their initial deposit at PowerPoker. The bonus is released in $5 increments as Frequent Player Points (FPPs) are earned in real money cash games and online poker tournaments. First-time depositors have 90 days to clear the entire PowerPoker bonus amount before any remaining bonus dollars expire. Occasionally, PowerPoker also furnishes players with promotional reload signup codes as well.

The VIP program at PowerPoker is deigned to offer personalized service to loyal online poker players. By earning Frequent Player Points in real money online poker games at PowerPoker, members who qualify will have a VIP Manager assigned to them. A VIP Manager is responsible for seeing that VIP members are taken care of, and is available by phone or email. PowerPoker VIP members will also enjoy a number of rewards, such as exclusive tournaments and freerolls for VIP members only, invitations to live poker tournament around the world, and free gifts of appreciation from PowerPoker.

With such a strong focus on marketing, PowerPoker offers a number of seasonal promotions, including prize packages for live poker events, leader board competitions, as well as weekly and monthly online poker tournaments. PowerPoker also utilizes the Gold Chips, Gold Stacks, and Gold Cards promotions that Cake Poker Network players are familiar with.

Every Sunday, Power Poker hosts a series of Omaha poker tournaments, called Sunday Sessions. The first is the Omaha Giveaway Freeroll in which all players who earn between 1 and 10 FPPs during the previous week (Monday through Friday) will receive a ticket to enter and compete for one of three PowerPoker gifts. The second Sunday Session is a $100 Omaha Freeroll for players who earn 10 or more Frequent Player Points the previous week, and awards a $100 prize pool to players who finish in the money, in addition to PowerPoker gifts. For a larger prize pool, PowerPoker members may compete in the $2+$.20 Omaha tournament with an extra $25 added to the prize pool, and/or the $5+$.50 Omaha tournament offering a $50 boost to the prize pool. The last Sunday of each month brings a $200K Guaranteed tournament, with satellites starting at $3.

While the PowerPoker software is Cake Network based, one wouldn't know it by the graphical design. The sleek layout is a unique composition that clearly establishes PowerPoker's own identity. All of the expected customization options are available, such as a four-color deck, automatic action check boxes, and seat position preferences.

Additional PowerPoker software features include a player notes system that allows players to colorize opponents for quick recognition, share one's hand history with friends on the web, and avoid long term tracking with the option to change one's screen name once a week. PowerPoker also allows players to create private, custom tournaments.

Based in the EU, PowerPoker attracts players from all over the world, of every experience and skill level. The rapidly growing player-base is already large enough to keep the low to mid stakes cash games running, with No Limit Texas Hold'em drawing the largest crowd. Some of the competition, especially in the lower limits, is quite soft. And with the notoriously reckless Ilari Sahamies as a spokesperson, one can expect a good deal of loose action at the tables.

The PowerPoker marketing campaign is specifically targeted toward high-rolling poker players who expect nothing less than first-class treatment and perks, as well as aspiring professional players motivated by the glitz and glamor of the international high stakes poker scene. With time and persistence, PowerPoker is poised to live up to the expectations of even the most discerning high roller.

Despite the lack of live chat or telephone support, users have given a great deal of positive feedback on PowerPoker's customer support via email. The customer service response time is simply phenomenal, and the support staff are both knowledgeable and diligent when confronted with a player's technical issues.