As regulators try to protect gamblers from themselves, AI has arrived to help them
Artificial intelligence (AI) is spreading everywhere in the world; companies are now proactively exploring the ways in which AI can help them with their businesses. AI has been helping both online and land-based casinos in aspects such as improved security, customized services for gamblers and customer service, among many others, and, as AI reaches more grounds, a new software seems to be having the solution for a long-time struggle for gambling companies. Gambling operators have always found it difficult to deal with responsible gaming regulations, and many efforts have been made by gambling companies to implement programs like time-outs, self-exclusion, markers of harm, etc., to help in the cause. Now, they have a new ally in AI.
Mindway AI is a new tool designed specifically to tackle gambling problems with more effective methods. This responsible gaming solution was created in 2018 by Danish professor Kim Mouridsen and uses neuroscience to analyze the recollected player to identify the issue even before providing a solution. As per what Mouridsen told Gambling Insider, he recruited experts in psychology and research to “use artificial intelligence to learn from experts.”
Two new tools were recently added to the company’s portfolio, GameScanner and Gamalyze, which are demo versions for operators to test. The first one is able to not only identify a gambling problem, but it does so at the same level as expert psychologists in the field. It also offers an explanation for rating the gambler at a certain risk level. Apart from that, Gamalyze is more dedicated to users. It uses a self-testing online card game to analyze decision-making behaviors in gamblers and provides advice when necessary.
These tools offer better communication between the operators and their customers. “If a player has a high probability of being addicted, the operator needs to communicate that to the customer, which is difficult because you want to keep the customer but also protect them,” said Mouridsen.