FC Barcelona has released a digital token that sold out in less than two hours
One of the most popular soccer leagues in the world, FC Barcelona, has entered the world of cryptocurrency with great success. The Spanish soccer giant launched its first FC Barcelona Fan Tokens (BAR) via Chiliz.net and Socios.com, and it sold out within two hours. These two platforms are focused on sports-related tokens and collected a total of $1.3 million for the soccer club.
The peak of the selling period was when $777,000 worth of BAR was sold within two minutes. This news was shared by Chiliz and Socios CEO Alexandre Dreyfus in a tweet on June 22. Dreyfus added that the tokens were sold to over 4,000 fans located in at least 106 countries and the top coin buyers were from Turkey, Poland, Japan, France, Spain, the UK and Italy.
According to Dreyfus, both companies were expecting to achieve the sale of all of the tokens in 48 hours. The final result was much faster, despite having some delays on Socios.com during the sale. “I guess that’s why Barça is big and also why we are pushing hard with the [crypto sphere],” Dreyfus added. These tokens have the goal to give fans more interaction with their team, according to what FC Barcelona said in a statement. Those who have BAR can take part in community surveys and polls and winning great prizes like the chance to meet players before a game.
The total sale involved 600,000 tokens that were sold at $2.27 (€2) each. Next to this flash sale, there is also a trading service that will be launched on Chiliz and Socios, too, tomorrow. The tokens can be purchased or traded against Chiliz’s native token at a price that changes according to demand and supply.