David Beckham takes an interest in new Guild Esports organization

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Posted on: June 26, 2020 6:48 pm EDT

The former English soccer star gets involved in eSports with a new investment

Celebrity former soccer player David Beckham is quite a businessman and, since he retired from soccer, he has been involved in a variety of activity like fashion, product endorsements and owner of a Major League Soccer’s Inter Miami. Now, he is making an entry into the eSports industry. It was announced Thursday that Beckham is now the co-owner of London-based startup Guild Esports, with plans to develop teams to compete in several games.

“We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture,” Guild Esports executive chairman Carleton Curtis said in a statement. “His professionalism and deep experience of developing high-functioning sports teams [align] with our core strategy of building the best in class esports teams.” Guild Esports is planning to launch teams to compete in EA Sports FIFA, Rocket League and Fortnite through an academy model.

Esports has been growing in popularity so fast in recent years that it is already one of the activities with more followers and viewers across the globe, and it will only grow more in future years. Curtis added that Guild Esports’ intention is to play a relevant role in the community and that Beckham can certainly be an inspiration for the younger generation of athletes.

“Throughout my career, I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future,” said Beckham.