Ford and Mobileye ink next-gen driving technology deal

Jonny
Published by:
Posted on 07/20/2020

Mobileye reached an agreement with the Ford Motor Company today, which will expand the pair’s existing partnership. Mobileye, which is Intel’s auto technology subsidiary, will now supply the Detroit auto giant with camera-based detection capabilities for its ADAS (Advanced Driver Assistance System).

Mobileye’s patented EyeQ sensing technologies will improve many of the features that are already a part of Ford’s Co-Pilot 360 ADAS. When implemented, drivers can expect improved cyclist and pedestrian detection, better lane-keeping, adaptive cruise control, automatic emergency braking, self-activating high beams, and lane centering, all through artificial intelligence.

In a release, Ford Motor Company Chief Operating Officer, North America and Vice President Global Purchasing Lisa Drake stated, “Providing people with extra confidence while driving is invaluable, and it’s exactly what our available Ford Co-Pilot360 features are designed to do. By customizing Mobileye’s excellent software and sensing technology, Ford’s great driver-assist features will continue to evolve and provide customers with confidence on the road throughout the life of their vehicles.”

While the Ford Motor Company and Mobileye have a history of collaboration, today’s announcement marks the first time Ford has agreed to implement the company’s tech for the entire lifecycle of its trucks and cars. In addition, Ford has committed to testing the firm’s Roadbook platform, which makes use of crowdsourced data provided by car cameras to create advanced self-driving and localization maps. Mobileye’s technology will be available on a wide range of vehicles starting in 2021, including iconic models like the Mustang Mach-E crossover, Ford Bronco, and F-150 pickup truck.

Regarding the deal, Mobile President and CEO Amnon Shashua said, “It is a privilege to extend and expand our long-standing collaboration with a company that is so committed to safety on behalf of its global customer base. We look forward to working closely together to bring these functionalities to market in the full Ford product lineup.”

More information on Ford’s Co-Piot 360 ADAS can be found at ford.com

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