The online summit precedes a confirmed live event scheduled for this September
Another conference for the gambling industry is taking place virtually to fill the hole left by the cancellation and/or postponement of almost all mass events across the world. Due to the coronavirus pandemic, the iGB Live! and iGB Affiliate Amsterdam 2020 were moved to take place on September 22 through 25, but, in the meantime, the organization is hosting iGB Live! Online that will take place from July 14-16, which were the original dates for the live event to take place before the pandemic changed everything.
The main topic of discussion during this virtual event is marketing and all the challenges that companies are facing to retain and acquire new prospects during these times. This conference aims to re-think how to run the marketing business for online gaming companies regarding how they build awareness and conversion in order to stay relevant and profitable. Therefore, this event brings the best and biggest names in the marketing industry who will be delivering insightful information that can be used by both the iGaming and affiliate industry to improve their strategies.
The platform in which the virtual summit will take place allows the users to filter the audience by sector, visitor type and geography, so they can find the people who they want to talk to a lot faster. The platform has Zoom integrated so a meeting or live chat can be set up between any of the attendees. iGB Live! Online attracts tech suppliers to showcase the latest technology in the industry and several of the largest affiliate partners driving new people into the industry, which brings great business opportunities.