IMG will be the licensing agent for Psyonix’s Rocket League

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Posted on: July 9, 2020 6:57 pm EDT

The popular eSports game will get an added boost through a new merchandising agreement

A new partnership between a game developer and a global sports management company is introducing a new licensing deal for the video game Rocket League. Psyonix has signed a partnership agreement with IMG in an agreement that will allow IMG to serve as the licensing agent for the popular video game. “IMG will be working with Psyonix to create Rocket League consumer products for fans. This could include anything from Rocket League-branded clothing and accessories to toys, collectibles and other merchandise associated with the game, as well as elevated brand collaborations.” said an IMG spokesperson to The Esports Observer.

None of the companies shared any details about the financial aspect of this multi-year agreement, but, for now, the deal is exclusively for creating and selling consumer products. Psyonix, on the other hand, will continue to be the main point of contact for anything that has to do with gaming and tournament licensing.

“During a time of remarkable esports industry growth, Rocket League is one of the most popular games in the world,” said Matthew Primack, senior vice president of licensing. “Rocket League’s combination of cars, adrenaline-fueled gameplay, competition, music and customisation gives us the perfect scope to build a creative and fun licensing programme that fans will love. We are looking forward to tapping into new territories and expanding the game’s global footprint through consumer products and collaborations.”

Ever since Rocket League was released in 2015, Psyonix has seen the eSports championship thriving, even in the middle of an era where the most popular games – the ones dominating the scene – are first-person shooters and multiplayer online battle arena games (MOBA). Being like a game of soccer, but played with rocket-powered cars, the popular Rocket League has even been broadcast on ESPN and NBC Sports channels.