LG and Evil Geniuses announce big sponsorship deal

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Posted on: June 4, 2020 10:29 pm EDT

Evil Geniuses, the Seattle-based esports organization, announced a sponsorship deal with Korean electronics conglomerate LG today. LG UltraGear monitors will become the official gaming monitor of Evil Geniuses.

LG UltraGear monitors will be used in both the Los Angeles and Seattle EG training facilities and throughout other facets of the Evil Geniuses organization. Evil Geniuses will also use the monitors in their digital streams and throughout their digital content. The LG logo will also be displayed prominently on the player jerseys worn by members of team Evil Geniuses. The deal with Evil Geniuses is among LG’s first major North American esports sponsorship deals.

Evil Geniuses Chief Gaming Officer Phil Aram stated, “This partnership with LG UltraGear is a testament to delivering best in class across all aspects of our organization. EG’s insatiable desire to outperform ourselves continually fuels us to be in top form competitively, and with LG UltraGear, we have a partner that’s hand-in-hand with us in sharing that mindset.”

Evil Geniuses CEO Nicole LaPointe Jameson added, “At Evil Geniuses’s core partnership strategy, we build our partnerships and activations to be bespoke and impactful solutions for our partner’s needs.” She continued, “For new sponsors, the education and onboarding component is critical, and we ensure we dedicate the right amount of time, touchpoints, and data insights to clearly articulate the nuances and activating in the global esports space.”

LG Electronics USA Head of Home Entertainment Marketing Michelle Fernandez remarked, “This is the perfect partnership of industry-leading gaming technology and world-class esports professionals.” The spokeswomen went on to say, “Evil Geniuses features some of the most talented and accomplished esports competitors in the world. LG UltraGear delivers the performance the world’s top professionals and all serious gamers need to gain that edge and win.”

Details regarding LG UltraGear monitors can be found at https://www.lg.com/us/experience-monitors/gaming-monitors. More information about Evil Geniuses can be found at https://evilgeniuses.gg.