The different applications of AI in casinos

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Posted on: May 12, 2020 8:00 pm EDT

The world of gambling is being completely reshaped due to artificial intelligence

Artificial intelligence (AI) is destined to reshape the life that we know; its functionalities have been popular already with virtual assistants such as Amazon Alexa and Google Assistant. Little by little, this technology is knocking on the door of more industries, such as finance and education, but online casinos have been working alongside AI for a while now. The main goal of implementing AI in an online casino is to enhance the customer experience, with many applications already bringing benefits to the industry.

The basis of AI is data collection and machine learning algorithms; proper use of data is what has allowed tech giants like Google to grow so much. Online casinos are using data to analyze different aspects of the operations, such as betting patterns, behavior, payments and wins, among others. The most widespread use is found in the analysis of data to anticipate user’s needs like finding out the most played games and offer similar alternatives to engage players longer with the company.

Additionally, AI is assisting online casinos in improving the service to the customer. Non-human, AI-based customer service representatives are starting to learn the business and improving their service. This aspect, nevertheless, still needs further development, as some of the chatbots are much less efficient than the average human agent. Eventually, this service will replace most of the work done by agents by delivering a unique, personalized and fast service to the customers.

AI can also help the online gambling business to follow responsible gambling protocols more efficiently. Gambling addiction can affect many users leading them to serious financial harm. AI allows proper monitoring of possible risky conduct leading to a problem. By reading data from regular players, machines can learn to differentiate normal behaviors from suspect ones; software can notify the operators about it to take further actions.