Poker Boom 2.0 -- is Beyonce the next Chris Moneymaker?

Mo Afdhal
Mo Afdhal
Posted on: February 12, 2024 11:54 PST

If you had a "Beyonce Starts Poker Boom 2.0" square on your 2024 bingo card--two things. First, bingo! Second, seek help, as you are about to become the most clairvoyant person on the planet.

Last night, during Super Bowl LVIII, Beyonce released two new singles: "Texas Hold 'Em" and "16 carriages". With all due respect to the latter, we here at PokerOrg were much more interested in "Texas Hold 'Em"--purely due to the inevitable Poker Boom 2.0 that Beyonce is now all but guaranteed to usher in.

We say this mostly in jest, but when you crunch the numbers, it's not all that crazy.

In terms of global reach and influence, Beyonce ranks in the upper echelons of fame--comparable only to names like Kim Kardashian, Lionel Messi, Oprah Winfrey, Tom Cruise, and Dwayne "The Rock" Johnson. The Queen of the Beyhive, as she's known by her most loyal supporters, commands a following of over 320 million on Instagram alone.